Business and Management (Marketing)

University of Reading
Undergraduate BSc (Hons) Full-time 3 Years Business and management studiesEvents managementMarketing

A-Level Entry

ABB

Avg. Graduate Salary

£31,500

About this course

Develop the marketing expertise to succeed in the rapidly changing world of business with our BSc Business and Management (Marketing) degree.

This flexible course, taught by experts from Henley Business School, equips you with the fundamental skills of business – from theory and practice to their real-world applications.

You’ll study marketing in the wider context of business management, gaining a firm understanding of its practice, concepts and theories. These include:

  • marketing communications

  • digital marketing

  • branding theory and practice

  • consumer behaviour

  • optimising marketing performance.

    As your studies progress, you’ll have the option to specialise in different areas of marketing that interest you most, and develop your knowledge and skill set.

    Alongside this, you’ll study the core disciplines that underpin business – including economics, psychology and sociology – and explore theories and concepts such as:

  • international strategy

  • organisational behaviour

  • operations

  • entrepreneurship

  • data analytics

  • human resource management

  • accounting.

    You’ll learn through a combination of lectures, seminars, practical workshops, and self-guided study. This will provide the opportunity to discuss subject materials in an in-depth way with your lecturers and fellow students.

    Throughout your studies, you will:

  • explore the interdisciplinary nature of business

  • apply the skills and knowledge you learn to current business problems

  • study the emerging challenges facing global markets.

    Choose BSc Business and Management (Marketing) at Henley Business School

  • This programme is accredited by the Chartered Institute of Marketing (CIM), meaning that you will gain exemptions from most CIM professional Certificate programmes.

  • Ranked 16th for Business and Management in the Guardian University Guide, 2024.

  • Triple-accredited status from the UK, European and US accrediting bodies (AMBA, EQUIS and AACSB).

    For more information, please visit the programme page: https://www.reading.ac.uk/ready-to-study/study/subject-area/business-and-management-accounting-and-finance-ug/bsc-business-and-management-marketing

    • Entry Requirements

    A-Level Grades ABB
    Scottish Higher AABBB
    Scottish Advanced Higher ABB
    BTEC DDD

    Career Prospects

    Graduates from this course typically go into the following occupations:

    1132 Marketing, sales and advertising directors
    2431 Management consultants and business analysts
    1150 Managers and directors in retail and wholesale
    7220 Customer service supervisors
    7125 Visual merchandisers and related occupations
    1139 Functional managers and directors

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    Course Details

    Qualification
    Bachelor of Science (with Honours) - BSc (Hons)
    Study Mode
    Full-time
    Duration
    3 Years
    Start Date
    2025
    Academic Year
    2025
    Campus / Location
    Reading
    Scheme
    Undergraduate
    Subjects
    Business and management studies, Events management, Marketing
    Avg. Graduate Salary
    £31,500

    Offered by

    University of Reading

    Reading

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