Business and Management (Data Analytics & Digital Business) with Placement Year

Explore technology and big data in a wider business context – and gain valuable real-world experience – with our BSc Business and Management (Data Analytics and Digital Business) with Placement Year degree.

This flexible, four-year course, taught by academics from Henley Business School, equips you with the expertise to develop and implement technology and data-driven solutions for business. You’ll study the underlying theories and concepts of digital business, and learn how to apply them in the real world. An integrated Placement Year provides a fantastic opportunity to put your skills into practice in preparation for your future career.

Your core modules will cover:

- business data analytics

- information systems

- business applications development

- technology advisory practices

- project management.

You’ll also study the core disciplines that underpin business – including economics, psychology and sociology – and explore topics such as:

- international strategy

- marketing

- organisational behaviour

- operations

- entrepreneurship

- human resource management

- accounting.

You’ll learn through a combination of lectures, seminars, practical workshops, and self-guided study. This will provide the opportunity to discuss subject materials in an in-depth way with your lecturers and fellow students.

Throughout your studies, you will:

- explore the interdisciplinary nature of business

- apply the skills and knowledge you learn to current business problems

- study the emerging challenges facing global markets.

Triple-accredited status from the UK, European and US accrediting bodies (AMBA, EQUIS and AACSB).

In your third year, you’ll have the opportunity to gain valuable experience in a real-world setting with our Work Placement module.

We will support you to find and secure a placement that’s right for you.

As well as enriching your studies, an industry placement can be an excellent way to:

- deepen your knowledge and develop new skills

- build a network of industry contacts

- boost your employability with new experiences

- learn more about the sector you may wish to enter.

For more information, please visit the programme page: https://www.reading.ac.uk/ready-to-study/study/subject-area/business-and-management-accounting-and-finance-ug/bsc-business-and-management-data-analytics-and-digital-business-with-placement-year