Business and Management (Data Analytics & Digital Business)

Gain a thorough understanding of technology and big data in a wider business context, with our BSc Business and Management (Data Analytics and Digital Business) degree.

This flexible course, taught by academics from Henley Business School, equips you with the expertise to develop and implement technology and data-driven solutions for business. You’ll study the underlying theories and concepts of digital business, and learn how to apply them in the real world.

Your core modules will cover:

- business data analytics

- information systems

- business applications development

- technology advisory practices

- project management.

You’ll also study the core disciplines that underpin business – including economics, psychology and sociology – and explore topics such as:

- international strategy

- marketing

- organisational behaviour

- operations

- entrepreneurship

- human resource management

- accounting.

You’ll learn through a combination of lectures, seminars, practical workshops, and self-guided study. This will provide the opportunity to discuss subject materials in an in-depth way with your lecturers and fellow students.

Throughout your studies, you will:

- explore the interdisciplinary nature of business

- apply the skills and knowledge you learn to current business problems

- study the emerging challenges facing global markets.

Triple-accredited status from the UK, European and US accrediting bodies (AMBA, EQUIS and AACSB).

For more information, please visit the programme page: https://www.reading.ac.uk/ready-to-study/study/subject-area/business-and-management-accounting-and-finance-ug/bsc-business-and-management-data-analytics-and-digital-business