Business and Global Sports Management

Sport is a cultural phenomenon, that’s growing in influence – creating positive change, new industry sectors, and wider commercial opportunities. This course is designed for students who want to study business while exploring the commercial aspects of sport – from sponsorship to social change.

You’ll build a solid understanding of business across all fields and sectors, at a university that champions international perspectives. Your specialist business sports modules will give you opportunities for classroom discussions and assignments around sports and regions with cultural and commercial significance.

Some of the modules you’ll take include:
- Sports Marketing, Branding and Sponsorship

- Sport, Business and Social Change

- Sports Methods and Business Drivers

- Performance and Decisions in Sport

You’ll work on real industry briefs, collaborating with real organisations and brands. In your final year, you’ll have the freedom to choose a topic area for your final year project, which can be in sports – or any business subject.

If you have a passion for business and sports, this course will open up a wide range of career possibilities – from sports operations and management to PR and sports journalism, sponsorship and merchandising, strategy and finance.

This course will provide you with a practical and future-facing business education that is:

- Entrepreneurial and network driven

- Tech-engaged

- Globally, culturally, and ethically responsive

- Grounded in applying business principles throughout various sports

- Focused on the strategic role of sport as a force for change.

This course is subject to validation.