Business Analytics

The digital transformation of business is moving at a fast pace and graduates who can combine business management skills with an in-depth understanding of digital and data analysis are much sought after. This practice-led course will help you future-proof your career and thrive in a data-led world, applying theory to real-life applications and business situations from the start. You engage with live projects and real business issues, using a data-driven approach to problem solving.

Course Accreditation/Industry Endorsement

This course is accredited by the Institute of Environmental Management and Assessment (IEMA). Student membership opens up free webinars and CPD activities; an online resource and toolkit library; access to events; and global networking opportunities.

Facilities and Specialist Equipment

New, state-of-the-art business analytics suite to support data analytics, 'big-data', data mining, digital marketing, SEO and other management skills.

Harvard Business Publishing - international learning resources providing advanced business simulations in areas such as sustainability and digital processes.

Our Reuters trading room, reacting to live ‘stock-market’ data.

Software includes Microsoft Power BI, Vensim simulation and VR immersive experience.

Access to Sage, Refinitiv Workspace and the econometrics software STATA.

Your Student Experience

Learn from research-driven academics actively involved in consultancy work.

Take up opportunities for consultancy experience during the second year of the degree, assisting businesses – from start-ups to established corporations - to solve problems, up-skill and innovate.

-Benefit from masterclasses from industry experts so you learn from their experience and keep at the leading edge in your field.

-Access virtual business-management simulation games that allow you to participate in running a business and experience collaborative working.

See business analytics in action with field trips to relevant companies such as John Lewis, Volvo, PW Gates Logistics, Luton Recycling and RAJA Packaging.