Business Analytics

This BSc Business Analytics course will equip you with the core skills and knowledge needed to pursue a career in this expanding field. With a focus on practical applications and industry-relevant tools, you will learn how to harness data to drive decision-making, solve complex business problems and create innovative strategies.

Why choose this course?

- You will learn from leading academics whose cutting-edge research in business analytics, AI and big data directly shapes the course content.

- This course bridges the gap between business strategy and data science, providing you with a well-rounded skill set to tackle complex challenges in diverse industries.

- It emphasises practical, hands-on learning so you can gain experience with industry-standard tools such as Python and Tableau through real-world case studies.

What you will learn

On this BSc Business Analytics course, you will develop a strong foundation in data science and business principles, while mastering advanced topics like marketing analytics, operations management and digital transformation.

Through hands-on projects and modules covering topics such as data visualisation and decision-making, you will learn to extract actionable insights from data. This blend of technical expertise and business acumen prepares you for careers in analytics, consulting and strategic management across diverse industries.

How you will learn

You will learn through interactive lectures, workshops and collaborative seminars designed to combine theory and practice.

You can choose between full- and part-time study. This course has an evening timetable with classes taking place in the evening.

Foundation Year

If you opt for the Foundation Year route, you will receive additional preparation to strengthen your academic and professional foundations and fully prepare you for undergraduate study. It is ideal if you are returning to study after a gap, or if you have not previously studied the relevant subjects, or if you didn't achieve the grades you need for a place on your chosen degree.

This course has an evening timetable with lectures, seminars and classes taking place in the evening.

Highlights

- Birkbeck students are drawn from a diverse range in terms of age and academic, social and cultural backgrounds. This creates a stimulating and supportive learning environment.

- Birkbeck is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of business and management.

- Our academic staff are active researchers, as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals.

- You will have access to Moodle, our online learning resource where all information and materials relating to your programme of study and modules are available, as well as the Birkbeck Library with its wealth of digital resources.

Careers and employability

On graduating successfully from this BSc Business Analytics, you will have gained an array of important transferable skills, including in:

- analytical and critical thinking

- communication and presentation

- identifying challenges and implementing data-informed strategies in dynamic environments

- programming, data analysis and statistical modelling using tools

- collaborating on group projects and fostering teamwork in solving business challenges.

Our graduates begin new careers or accelerate along their current career path because what we teach in the evening can be applied almost instantly. They have gone on to be employed in technology companies, retail and e-commerce, financial services, and the public sector and education.

Possible career paths following successful completion of this BSc Business Analytics include:

- business analyst

- digital marketing analyst

- business analytics consultant

- research analyst

- project manager

- IT project coordinator.