Business Administration (Business Analytics)

The MBA Business Analytics is designed for working professionals who are looking to apply analytics and data-driven decision-making to optimize their business performance. It offers the opportunity to lead, recognise contemporary business knowledge and skills that can take you to an exceptional level in terms of career progression, employability and earning potential.

The programme equips you with technical skills and business acumens to understand modern issues and practices in digital and analytics-driven economies. You will develop practical interpersonal skills to bring positive organisational and market changes. This additionally provides an opportunity to explore and learn modern management tools, big data, databases, digitisation, artificial intelligence, machine learning, key software (e.g., R, Python, SQL) and analytics in the context of business operations and build expertise and capabilities required to be an effective leader.

Our Business School is internationally recognised and plays a major role in industry through research, and consultancy. Not only will you acquire the business knowledge essential to success, you’ll also develop the crucial characteristics – such as strong communication and interpersonal skills, quantitative knowledge and technical skills – most sought after in the highly competitive global business environment.

You’ll study in a contemporary university environment and experience innovative teaching methods that give you the chance to interact with industry. You will learn through a combination of theory and practice, taking the knowledge from the classroom to the workplace. A stimulating mix of lectures, tutorials, seminars, case studies, field work and business simulations will be further supported by on-line forums and additional learning materials and frameworks.