About this course
Upon successful completion, this contemporary course will help to put you on the radar of potential employers, looking for professionals with the skills to lead their brand marketing strategies.The opportunity to take part in a simulated public relations exercise, exploring how to leverage the media to increase the strength of a brand. Develop your understanding of the role that analytics has in the evaluation of the importance and relevance of the brand to the organisation and of brand valuation. Allow you to make brand-related decisions and recommendations through the appraisal of brand position within the marketplace.
Study Options
This course is available in 2 study options:
Part-time
Duration: 2 Years
Qualification: MA
Location: Coventry
Full-time Shown above
Duration: 1 Year
Qualification: MA
Location: Coventry
Career Prospects
Graduates from this course typically go into the following occupations:
1132 Marketing, sales and advertising directors
2432 Marketing and commercial managers
7125 Visual merchandisers and related occupations
1133 Public relations and communications directors
3556 Sales accounts and business development managers
3554 Advertising and marketing associate professionals
Related Courses
Supply Chain Management and Logistics
Coventry University
MSc Full-time 1 Year PG Coventry
Global Marketing (with foundation year)
Coventry University
BSc (Hons) Full-time 4 Years UG Greenwich
UCAS Points
72 points
Avg. Salary
£25,500
International Fashion, PR and Communication (Top-up)
Coventry University
BA (Hons) Full-time 1 Year UG London
Course Details
- Qualification
- MA
- Study Mode
- Full-time
- Duration
- 1 Year
- Start Date
- 2025
- Academic Year
- 2025
- Campus / Location
- Coventry
- Scheme
- Postgraduate
- Subjects
- Events management, Marketing