Behavioural and Experimental Economics

How do we make decisions about markets, businesses and customers? What’s the science behind these decisions? How does an understanding of human behaviour make better policies? What’s the impact of sales practices on customers? How do behavioural biases in customers impact how much they’ll pay for a product or service?

Behavioural economics is one of the fastest growing areas in economics in recent years. Insights inform business and public policy alike – we investigate the human and social factors influencing decisions made by consumers, borrowers and investors.