Art Direction For Fashion (Accelerated Degree)

This degree will build your understanding of fashion imagery and photography, teaching you the essential skills, knowledge and techniques to excel in industry. You’ll discover the impact of art on fashion, learn about fashion communication and storytelling, and draw on cultural influences to create inspiring visual media.
Through lectures, seminars, tutorials, workshops and projects, you’ll develop the essential skills to succeed in the fashion industry as a photographer, editor, illustrator or art director.

You will:
• Understand the theories of fashion imagery and storytelling
• Be assigned a personal industry mentor to work with throughout the course
• Learn the technical skills needed to create engaging imagery for fashion
• Develop the technical, research, creative and analytical skills needed for a fashion imagery role
• Understand how to draw on cultural influences to create inspiring visual media
• Learn about zine culture and independent publishing
• Experiment with areas such as photography, moving image/film, 3D design, digital platforms, illustrations, art direction and graphic design
• Work on live projects and complete work placements with our industry partners
• Complete a self-directed Personal Professional Project that allows you to show your skills and knowledge, and contextualise these in alignment with your career goals